Logos and Visual Standards

Institutional Resources

Logos, Standards, and Guidelines

The George Washington University institutional logo assets are available for download in a variety of the most commonly used file formats. By downloading these marks, you have read and understand the standards outlined by the university's Identity Standards and Guidelines for the institutional logos and their usage. You agree that you will not alter, redistribute, or otherwise change or reconfigure the wordmarks that you are about to download.

For use of institutional typefaces & lockups, the Software Center can be used on any staff PC to immediately install the font packs. For staff members using Mac computers, manual installation is necessary in order to install the fonts. In order to manually install these fonts, contact GW IT.

GW Templates

The Marketing and Creative Services team offers a series of templates for download. These templates were designed to help to ensure that office documents follow the Identity Standards & Guidelines.

Currently available templates for download include:

GW Libraries and Academic Innovation

LAI Logos

To download, click the image to open in a new tab. Then right click and select Save Image As...

GWLAI logo

LAI Letterhead

The GW Libraries and Academic Innovation Letterhead template should be used when LAI letterhead is needed. Bond paper for printing can be requested through regular supplies.

If you are looking to order business cards, letterhead (print and electronic) and/or envelopes, these items can be ordered through the purchase and request form.

Name Plate

To replace the name plate of an office or number sign, download the template and print your name plate. You can slide this under the plastic holder in the office or room number sign.

GW Libraries


To download, click the image to open in a new tab. Then right click and select Save As...

GW Libraries logo black 

GW Libraries logo blue

GW Libraries logo buff and blue

GW Libraries logo white

GW Libraries Letterhead

The GW Libraries Letterhead template should be used when library letterhead is needed.